My newsletter includes some material that's not related to finance but is of interest to my customers.
I have a lot of clients who cook, and I like to cook. When you turn to the second page, I always have “Creative Cuisine”. There is always a recipe I have actually made myself and in many cases created on my own. I have had so many clients over the years say, “I made that Bar-B-Q Chicken Salad in your newsletter, or I made the Chicken Piccata with the Roasted Potatoes that was in your newsletter.”

Trivia Challenge offers dinner and a movie to the winner.
Trivia Challenge is a section in the newsletter where we give away two free movie tickets and dinner for two if you get the trivia question correct.  Feel free to email your answers to enter the drawing.

The main article is related to news affecting the mortgage business.
Of course, on the front page is the big article “Mortgage News.”  In addition, I always have a discount coupon for escrow of $100, which you can pass out to a friend or use for yourself.